Digital Marketing Software for Startups

There are hundreds of thousands of marketing software solutions out there and it is hard to choose which one is best for you. When you’re looking for your first software solution you probably have a limited budget and specific features in mind. I can tell you I did. Luckily, I’ve worked in the software industry and was lucky enough to test hundreds of solutions to determine which ones were easy to navigate, feature rich, and… Continue reading Digital Marketing Software for Startups

Digital Marketing for Beginners

Digital marketing, also known as online marketing, is any electronic promotion. The best part of digital marketing is that it’s lower cost than many other marketing options, a quick way to begin marketing your product or business, and great for small businesses. Digital marketing encompasses many different forms of marketing. Below I’ve listed the most common channels from lowest cost to highest cost with further explanations below. Content marketing Social media marketing SEO/SEM Email marketing… Continue reading Digital Marketing for Beginners

Digital Marketing for a Local Business

Digital marketing is a low-cost way to market a business and creates a vast amount of visibility for low cost especially if done right. The areas that digital marketing covers is extensive and includes the following Branding, PR, and Advertising. The areas that are encompassed in digital marketing are your website, PPC advertising, social media, content, and email. Website In this day in age, the website is the equivalent of a digital storefront. The content… Continue reading Digital Marketing for a Local Business