• So, you’ve started a business, got a few customers and you’re in full operation on a few social channels. But something is missing! You would like to grow more: increase brand awareness, generate more leads, and increase customer value. It’s time to develop or improve your digital marketing strategy. What Exactly is a Digital Marketing Strategy? A digital marketing strategy is a plan of actionable steps, that will help your business achieve specific digital marketing
  • A notebook for content marketing and a cellphone on a white table with three white pots holding succulents.
    When people think of digital marketing most people think of ads, in particular, Facebook ads and Google ads. These are a large portion of how people as consumers interact with marketing. You might also think of social media, and the brands you like to follow like Nike or Starbucks, or even influencer brands like Tim Ferris or Jasmin Star.  But do you think of content marketing? You may be going, “No, what is content marketing??” 
  • A female consultant speaking with a male client about their needs.
    When you’re starting a business, you have to wear many hats to function within your budget and get your company off the ground. After years of doing this, you’ll get to the point where you can start to outsource some of the tasks you’re managing. You may contemplate getting a full-time employee but most likely you’ll look at hiring a contract worker, freelancer, or consultant. Some areas you should be looking to outsource first are
  • Reno Hive Logo
    Collab.ink helped a local co-working space, Reno Hive, with PR to get featured in the Reno news. Their first article is in the Northern Nevada Business View that focuses on Tabitha and Frank, who have created Reno Hive as a fun, energetic, co-working space for businesses to thrive. Read the full article here and stop by their space on 100 N Arlington Ave, Reno, NV for a tour of their amazing co-working setup. #mc_embed_signup{background:#fff; clear:left;
  • a smartphone showing the social media apps
    Social media marketing seems simple enough. It’s marketing on social media. But what does that really mean? How do you market on social media? It’s not like you just create an awesome poster and put it in public areas enticing people to come to your store and buy your product. Well, it kind of is, but in a digital way.  To truly understand what social media marketing is and how it works, let's take a
  • clipart style image with a computer monitor that says content marketing
    Content marketing is a form of digital marketing. It’s what some people refer to as inbound marketing because you are pulling people into your website who are already looking for resources in that industry, rather than outbound marketing where you are trying to pull people to your page via cold calling or other more salesy strategies which is an outdated method. Content marketing is one of the top current ways to pull people to your
  • a laptop on a table with marketing analytics pulled up
    There are hundreds of thousands of marketing software solutions out there and it is hard to choose which one is best for you. When you’re looking for your first software solution you probably have a limited budget and specific features in mind. I can tell you I did. Luckily, I’ve worked in the software industry and was lucky enough to test hundreds of solutions to determine which ones were easy to navigate, feature rich, and
  • laptop with an email marketing sign up page on the screen.
    Digital marketing, also known as online marketing, is any electronic promotion. The best part of digital marketing is that it’s lower cost than many other marketing options, a quick way to begin marketing your product or business, and great for small businesses. Digital marketing encompasses many different forms of marketing. Below I’ve listed the most common channels from lowest cost to highest cost with further explanations below. Content marketingSocial media marketingSEO/SEMEmail marketingAdvertising Digital marketing also
  • A store front with a red sign that has white text saying "Come in. We're Open".
    Digital marketing is a low-cost way to market a business and creates a vast amount of visibility for low cost especially if done right. The areas that digital marketing covers is extensive and includes the following Branding, PR, and Advertising. The areas that are encompassed in digital marketing are your website, PPC advertising, social media, content, and email. Website In this day in age, the website is the equivalent of a digital storefront. The content