a smartphone showing the social media apps
Content Marketing, digital marketing basics, Social Media Marketing

What is Social Media Marketing?

Social media marketing seems simple enough. It’s marketing on social media. But what does that really mean? How do you market on social media? It’s not like you just create an awesome poster and put it in public areas enticing people to come to your store and buy your product. Well, it kind of is, but in a digital way.  To truly understand what social media marketing is and how it works, let's take a… Continue reading What is Social Media Marketing?

clipart style image with a computer monitor that says content marketing
Content Marketing, digital marketing basics, Small Business Digital Marketing

What is Content Marketing?

Content marketing is a form of digital marketing. It’s what some people refer to as inbound marketing because you are pulling people into your website who are already looking for resources in that industry, rather than outbound marketing where you are trying to pull people to your page via cold calling or other more salesy strategies which is an outdated method. Content marketing is one of the top current ways to pull people to your… Continue reading What is Content Marketing?