When you’re starting a business, you have to wear many hats to function within your budget and get your company off the ground. After years of doing this, you’ll get to the point where you can start to outsource some of the tasks you’re managing. You may contemplate getting a full-time employee but most likely you’ll look at hiring a contract worker, freelancer, or consultant. Some areas you should be looking to outsource first are accounting, legal, information technology, and digital marketing.
Digital marketing is a great area to outsource because it is time-consuming and takes you away from the tasks you’re best at it’s an area where not being an expert can cost you the most. 71% of small business owners do their own digital marketing, instead of leaving it to experts and yet marketing knowledge is one of the top five qualities needed to run a successful business. Below some reasons to hire a digital marketing consultant.
- Fresh Perspective
Digital marketing consultants have a strong knowledge of the practice and can bring new and creative ways to reach your target market in creative ways. They can even help generate new ideas of parallel markets you maybe haven’t considered yet. Digital marketing consultants also give you insights into small changes that will make the most impact on your current marketing.
- Other Industry Insights
Some of the best marketing campaigns were taken from other industries. Digital marketing consultants work in a variety of industries giving them personal experiences that they can pull from to adapt and apply creatively in your industries. This gives them a greater variety of experiences to pull from and more creative ideas for digital marketing campaigns. If you want to have creative successful marketing, hire a digital marketing consultant to help you build your marketing strategy and execute campaigns.
A digital marketing consultant who works in a variety of industries can connect you to other companies. On top of having a variety of clients, digital marketing consultants are first and foremost salespeople. And with that comes networking and being involved in the community. A consultant is great to connect you with other companies or individuals you need.
If you need your website redone, they have a friend who is a web designer. Do you need an IT person? They get lunch with a managed IT services guy. Or maybe you need a trusted dog sitter for your special fur baby. Well, they have a great dog sitter for you to call!
A digital marketing consultant is more than just a business partner, they are a resource for your business.
- Keep up with Current Marketing Trends
It’s a digital marketing consultant’s job to stay in the know and keep up on current trends in the industry. This includes the news in the digital marketing industry, changes in Google’s search engine and how it affects SEO, social media algorithms and how they affect organic posts and ads, and any new tools that come out. They also know the industry best practices so you can get the most return on your marketing investment.
- Access to Best Marketing Tools
On top of keeping the current marketing trends top of mind, they are also providing your company access to the best marketing tools. Those expensive marketing tools to track analytics or analyze your SEO efforts are being used by your consultant for their clients. The tools consultants use have more features and functionality than the base package you would get for your company giving you access to the best for a fraction of the cost. It’s like getting a discount on owning a condo because you share it with a friend.
- Expertise at a Fraction of the Cost
Lastly, by having a digital marketing consultant, it saves you the cost of paying for a full-time employee, their ongoing training, and benefits. Additionally, most companies’ digital marketing needs fluctuate at first leaving you paying that employee even when they don’t have work for the employee. Employees also need the training to keep up with the marketing industry. A consultant is only paid for the work they do for you and they pay for their own training which they do on their own time.
If you can no longer wear all the hats and want to hire someone to help you build your company, consider hiring a digital marketing consultant. They have years of experience in a variety of industries and fields providing you great depth and diversity of knowledge for the price you pay compared to an employee or hiring multiple freelancers who you would still need to manage.
If you are looking for a digital marketing consultant, contact us today for a free assessment of your needs and provide a custom price quote.